MIKE BOTHE MIKE BOTHE colorist
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LIDL International

LIDL International

Campaigns


In early 2018 I was approached by Hamburg based agency UEBERGROUND. After winning the pitch for the LIDL commercial re-branding, we set out to give all international launching LIDL campaigns a unified look. Incorporating the brand colors while keeping a natural contrast is essential to the LIDL look.
I gained a lot of insight on how big retailers work, buy, sell and communicate with their clients. The LIDL films range from high-end Christmas commercials to quickly-produced ad bursts, that are only on air for 24 hours.
In order to to give the people working on those films guidance throughout the whole production process, we created a style guide.
In addition I hosted a workshop in Poznan (Poland) to help the local film studio (which is an associate production studio) to achieve the LIDL look and feel.

  • MIKE BOTHE - LIDL "Reality"

    LIDL "Reality"

    LIDL International
  • MIKE BOTHE - LIDL CHRISTMAS "Beautifully Normal"

    LIDL CHRISTMAS "Beautifully Normal"

    LIDL International
  • MIKE BOTHE - LIDL "WOW Families"

    LIDL "WOW Families"

    LIDL International
  • MIKE BOTHE - LIDL "Prime Burger"

    LIDL "Prime Burger"

    LIDL International
  • MIKE BOTHE - LIDL "Deluxe Ostern"

    LIDL "Deluxe Ostern"

    LIDL International

MIKE BOTHE

Freelance colorist. Berlin based. Available world wide.

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